Freud's personality theory The Id The id , the most primitive of the three structures, is concerned with instant gratification of basic physical needs and urges. It operates entirely unconsciously (outside of conscious thought). For example, if your id walked past a stranger eating ice cream, it would most likely take the ice cream for itself. It doesn’t know, or care, that it is rude to take something belonging to someone else; it would care only that you wanted the ice cream. The Superego The superego is concerned with social rules and morals—similar to what many people call their ” conscience ” or their “moral compass.” It develops as a child learns what their culture considers right and wrong. If your superego walked past the same stranger, it would not take their ice cream because it would know that that would be rude. However, if both your id and your superego were involved, and your id was strong enough to override your superego’s concern, you would